GENERAL MOTORS AXES HOLDEN IN AUSTRALIA Holden Closure: After their lowest monthly sales ever since their opening in 1948, General Motors has culled the Holden operation in Australia for good. What this holds for the Australian economy may be worrisome. 164 years of history, gone. General Motors, Holden’s parent company, established iconic Aussie car brand way back in 1948 – this particular manufacturer over 164 years. The fact, not only a sign of times with our ever-growing global economy but also highlights how uncompetitive has been. What went wrong To be plain honest, Holden lost its relevance within the minds of Australian consumers. Holden’s go to marquee vehicle the Commodore sits in the 5th least popular car category in Australia, classified as a ‘large car’. Little to Holden’s knowledge, marketing idea to the modern Aussie consumer needed to include SUV’s and small cars which have ten times sales large cars do in recent years. In Addition, Aside fro...